World health and our contribution to sustainability

The first United Nations Sustainable Development Goal states that we will eradicate extreme poverty in the world by 2030. The proportion of people living in extreme poverty has already been halved since 1990. This has happened while the world has experienced massive population growth, but 767 million people still subsist on under 2 dollars a day, a level defined as extreme poverty.

Eliminating poverty addresses the broad spectrum of improvements to health and the environment, which also includes public education, opportunities for education and rights for the disadvantaged. All of the 17 United Nations Sustainable Development Goals (SDGs) describe the seriousness and direction we must face together by uniting our forces, our knowhow and our technology.

Economic growth in former low-income countries
The vast majority of those living in extreme poverty live in middle income countries who have had a dramatic growth from low income status over the past 20 years. Economic growth in these countries has contributed to improvements, but the poverty challenges still remain unresolved. At the same time, vulnerable and conflict-stricken countries and populations face major challenges with huge numbers of people moving away from inconvenient situations. Sub-Saharan Africa has the highest share of poverty in the world population and the World Bank estimates that by 2030, over half of the world's extremely poor will live in such vulnerable and conflict-stricken states - an increase of 17 percent today.

Health and environmental measures in the face of extreme poverty
When survival is the primary focus of young mothers and their children, health and environmental considerations take second place. It is up to each of us to be conscious of the sustainable measures we can contribute to create global improvements. This is something that we are very concerned with at Cinderella.

Sustainable Development Goal No. 3: Good Health
The third SDG commits to ending HIV / AIDS, tuberculosis, malaria and other infectious diseases by 2030. The goal is to provide healthcare worldwide and to ensure that everyone has access to safe and effective medicines and vaccines. An important part of the process is to support research and development of vaccines and provide access to affordable medication while maintaining stable living conditions and sanitation.

In the goal to meet the extreme need for health-promoting waste management, we at Cinderella ensure work towards designing future-oriented, sustainable solutions that aim to eradicate diseases that result from poor hygiene. Water shortages are often the core of the challenges many countries experience. The result is dehydration, failing sanitation and lack of hygiene that leads to contaminated drinking water and fatal diseases like cholera and other disorders.


Today, more than 3.6 billion people, nearly half the world population, live in areas experiencing – or  running the risk of experiencing – water shortages at least one month out of the year, according to the United Nations. With the population growth expected over the next decades, it is estimated that over five billion people will live in such areas by 2050. At that time, the total population in the world is expected to be between 9.4 and 10.2 billion inhabitants, according the United Nations report on water shortage in the world.

Cooperating to meet the goals together
By building awareness of the extreme challenges our planet faces and contributing in the discussions and providing the technology to ease the suffering, in particular that of the young, ailing and physically challenged population, we act responsibly and develop measures to create new solutions.

SDG no. 17, Collaboration to Achieve the Goals, describes that we can reach the world's toughest goals by joining forces and finding new ways to reach them together. We at Cinderella are concerned and involved. Whether it's meeting orphaned children and adolescents in a project we contribute to in Kenya, or in solutions we have contributed to in South Africa or participation in the discussions for solutions to the lack of sanitation due to frozen land in Greenland, we are committed to making a difference that creates lasting changes, ensures global health and a safe environment and helps protect the future of our children and the world they grow up in.

We all share in the responsibility to make our world a better place for the future. A responsibility Cinderella takes very seriously.

The 17 United Nations Sustainable Development Goals:


Read more about Cinderella's commitment and environmentally friendly waste solutions:

Sustainability and environment

The world's water shortage - a serious problem

World Toilet Day

What is an incineration toilet?

Sustainable toilets

Read more about the United Nations Sustainable Development Goals